Feature in The CEO Magazine discussing how 00 Wines blends Old-World tradition with New-World terroir, and focuses on luxury positioning.

When Chris Hermann started 00 Wines of Willamette Valley, Oregon, with his late father Richard Hermann in 2013, he did not foresee the growth and recognition the small family business would soon receive.

The passion project began with five barrels of pinot noir – the first batch of an experimental vintage, followed by a widely released vintage in 2015.

Then in 2019, the family business experienced its first industry triumph. In a ranking of more than 3,000 American wines, James Suckling recognized one Oregon chardonnay on its annual list of Top 100 USA Wines of 2019 – the 2017 Willamette Valley Eola-Amity Hills Freya Hermann Cuvée.

JamesSuckling Interviews features innovative and influential winery owners, winemakers and industry notables representing the new generation that is shaping tastes, trends and techniques in the greater wine world.